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Brian Numainville

Brian Numainville

Brian Numainville
Principal, RFG
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Wednesday, 27 March 2019 11:41

QA with David Stone

Recently I had the chance to have an interesting discussion with David D. Stone, the Founder of Forager (goforager.com).  Forager is simplifying the local food sourcing process to make it easier for people to benefit from local food. Consumers are increasingly demanding fresh, local food. Yet grocers, distributors, and institutions find it challenging to source locally. Forager is seeking to change all of this to make local food more widely available for everyone.

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Wednesday, 29 July 2015 22:31

Gen Z: An Emerging Generation

I recently presented a session on Gen Z at the Produce Marketing Association Foodservice Conference.  Following are some highlights from the session!
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Thursday, 19 February 2015 08:50

Online Ordering: Options Abound!

As consumers look for convenient ways to purchase supermarket items, both from fresh departments and center store, online ordering provides an alterative way to shop.  While in the past there were many challenges associated with shopping online, today the availability of the Internet and smartphones, coupled with greater consumer acceptance, allows for a plethora of opportunities.

 

 

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Tuesday, 04 November 2014 14:18

2014 Supermarket Experience Survey

In our 2014 U.S. Supermarket Experience Study, it became very evident that creating engagement between shoppers and their supermarket is key to trip satisfaction, store shopping enjoyment and willingness to recommend.

 

 

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Monday, 25 August 2014 10:15

Internal Inconsistency: Customer Service at its Worst

 

Recently I have been dealing with a significant customer service issue. What is most amazing to me is the wide variety of experiences I have encountered in dealing with multiple individuals across several departments.

 

 

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Tuesday, 08 April 2014 16:27

The Interplay of Fun, Fast & Value

 

I recently presented a breakout session at the 49th Annual Western University Food Marketing Conference.  The topic was, “Creating a Positive Shopping Experience – The Interplay of Fun, Fast and Value.”  The foundation for this presentation came from our annual Supermarket Experience Study. Below are some of the highlights from the presentation.

 

 

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Wednesday, 13 November 2013 09:55

2013 U.S. Supermarket Experience Study

 

 

We recently released our annual study of supermarket shoppers across the United States.  In its sixth year, the study found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.45 on a five-point scale, where five is highest.   The supermarket channel continues to show strength in cleanliness, cashier friendliness, checkout experience, sales promotions, grocery variety and fresh foods. This results in a high degree of overall trip satisfaction among shoppers, coupled with nine out of ten of shoppers indicating a willingness to recommend their primary store to other shoppers. Our research also illustrates the importance of a fun and exciting shopping environment but not to the detriment of speed and value.  

 

 

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Monday, 16 September 2013 15:24

Future Food Retailing Possibilities

 

I recently authored an article for The Shelby Report and wanted to share it here as well. We live in a world of rapid change. As technology continues to evolve, new retail concepts come to light and innovative ideas surface, what does the future hold for food retailers?  I recently reflected on some interesting concepts and ideas that have the possibility to impact our business.  While some of these are closer to reality today than others, all of them are worth considering. 

 

 

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Tuesday, 21 May 2013 10:06

Improve Your Listening - Five Simple Steps

In today’s fast-paced and quickly changing world, one of the most important things an organization can do is listen to its stakeholders.  Whether it is a business listening to shoppers, a religious institution hearing those in the congregation, or a nonprofit asking donors for input on the direction of the organization, it is critical to glean these critical insights before taking action.

 

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Friday, 22 March 2013 17:12

What Research Method Should I Use?

One question we often get asked is about the relevance of various research methods. What we find is that best-in-class retailers seek and respond to feedback from all key stakeholders – including primary customers, secondary and non-shoppers, employees, and trade partners.  Each of these constituent groups provides valuable information about a retailer’s business, as well as that of the competitors. And there are a variety of research tools that can all play a part in the process!

 

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