Insights in Action

Best Practices from RFG Clients

We work with some very smart retailers. And they use our feedback tools in unique ways to expand on basic customer and employee surveys. From listening to other key stakeholders, to customizing the reporting platform, to using survey feedback for other marketing and operational purposes – our clients rely on our expertise and flexibility to help meet their objectives.

Here are examples:

Add the Frontline Feedback™ employee survey module to the Constant Customer Feedback™ platform

Add custom links to company documents on the Online Knowledge Management Console™

Offer an un-announced coupon (store brand item) to survey respondents as a token of appreciation

Use survey rating scores as a component in bonus compensation or as the basis for employee incentive contests

Understand your brand perception by getting qualitative feedback from your primary and secondary shoppers

Expand the email distribution list for your online weekly ad

Conduct an internal service quality survey, soliciting feedback from stores or distribution centers about the support services they receive