Consumers have choices. They act on perception. Assess your competitive image at a store level or across an entire market.
Retailers are keenly aware that their stores do not operate in a vacuum. Consumers are influenced by their own experiences with a store, by what they hear and read about the store/brand, and by their experiences with competing retailers in the area. A Market Positioning Survey can be conducted in the primary trading area of a single location, or across a defined area in which a retailer has multiple locations.
The Market Positioning Survey is designed to understand questions such as:
When is a Market Positioning Survey most appropriate?