Our leadership team centers around food industry expertise AND research credentials. While there are many research companies to choose from, very few have the in depth knowledge and practical experience with supermarkets, food distributors and other retail businesses compared to Retail Feedback Group's leadership team.
Doug Madenberg has led RFG since 1995. He consults with grocery retailers across the U.S. to align their strategies and tactics with feedback from primary and secondary customers, competitive shoppers, hourly associates, store and department managers, office staff, and distribution personnel.
The Retail Feedback Group has been a thought leader in the grocery industry. RFG was the first to introduce an automated feedback platform specifically designed for supermarket retailers. Since 2004, Constant Customer Feedback™ has set the standard for actionable customer insights that engage store-level management in addition to marketing and operations executives. Doug has presented survey findings to meetings of the National Grocers Association and the Food Marketing Institute.
Doug also co-developed the Retail Culture Survey™ in the mid 1990s with renowned consultant Stan Silverzweig, and over 50,000 supermarket associates have since participated.
Prior to joining RFG, Doug was a Manager in the TRADE Retail Practice of Deloitte Consulting. He holds MBA and BS degrees from Cornell University in Marketing and Strategic Human Resources.
Brian Numainville, PRC
Brian became a Principal of Retail Feedback Group in 2012. Prior to joining RFG, Brian worked at Nash Finch Company, a Fortune 500 food wholesaler and retailer, for 18 years. Most recently he was Sr. Director of Research and Public Relations, as well as Chair of the NFC Foundation.
Brian's research expertise includes consumer and customer research, satisfaction studies, market analysis projects, GIS analysis, and employee surveys, primarily in the retail, wholesale and nonprofit sectors. At Nash Finch, Brian pioneered the initial implementation of geographic information systems, developed the consumer research program, and launched the CCF program offered by RFG in all corporate-owned stores and many independent locations.
At the industry level, Brian has served in multiple thought leadership roles including many years as Chair of the Food Marketing Institute (FMI) Consumer Market Research Committee and as a member of the Program Leadership Board at the University of Minnesota Food Industry Center. He has presented or served as a panelist at the Food Marketing Institute (FMI) and National Grocers Association (NGA) conventions, the Produce Marketing Association's (PMA) Fresh Connections Retail and Fresh Summit conferences, Western Michigan University's Food Marketing Conference, and the Natural Product Expo, to name just a few.
In addition to research, Brian's skills include a wide range of public relations experience ranging from press release writing to serving as corporate spokesperson. He also coordinated numerous cause marketing events in the Twin Cities that generated significant publicity and awareness, and were a significant factor in the selection of Nash Finch/The NFC Foundation as a Jefferson Award Winner.
Brian currently serves as Chair of the Board of Hands of Freedom, an international nonprofit helping those in poverty in India, and as Chair of the Board of Loaves & Fishes, a Twin Cities-based hunger relief organization. He is also a director on the board of Matter, a nonprofit focused on domestic and international restorative aid.
A recipient of the 40 Under Forty Award from the Minneapolis-St. Paul Business Journal, Brian has also been honored with the Alumni of Notable Achievement Award from the University of Minnesota and the WCCO-AM Good Neighbor Award. Brian earned his M.A. in Communication Studies and his B.A. summa cum laude in Communication Studies from the University of Minnesota. He also holds Professional Researcher Certification (PRC) from the Marketing Research Association.