For site location and other important real estate decisions, solid field research is a fundamental component of the process. Having the right partner to execute the field data collection is therefore a critical factor in making the correct decision about a single site or a market strategy.
For almost four decades, The Retail Survey Group has conducted field and consumer research in support of various real-estate and marketing initiatives. We have an extensive network of field research personnel who we specifically train for each project we undertake. We excel in field project management – taking care of the limitless details that factor into a single-unit or multi-market data collection assignment.
RFG can handle all aspects of the field research process, including:
We are skilled at helping design a field research questionnaire that provides valid, reliable information for real estate decisions. Before field work begins, we review the questionnaire in minute detail, recommending item construction and language that can be interpreted consistently by both consumers and field personnel and/or interviewers.
Staff Selection and Field Scheduling
In most U.S. markets, we have worked with interviewers and/or field analysts who are familiar with site data collection assignments. Some work directly for RFG, and some are employed by local field agencies. Where we need to locate and select additional personnel, we have a rigorous screening process in place.
Training / Supervision
All personnel selected for field work receive specific training on our client’s survey and/or data collection materials. Personnel are trained individually or in small groups so that we can confirm that each has a solid understanding of the requirements. We stay in close contact with field personnel while they are completing the assignment. And we have various checks in place, including on-site mystery auditing and periodic double-staffing, to insure that the information is accurate.
Fulfillment / Logistics / Data Entry
RFG coordinates the flow of all field materials during the course of a project. We can print and package the questionnaires with any corresponding tables/maps (provided electronically or on paper) and ship to field personnel. We review all returned questionnaires for completeness and accuracy, and we can enter responses/data into any desired platform. If mobile collection devices are used, we coordinate the timely upload of the data.
Perhaps the best reason to select RFG for field research is for peace of mind. We understand the importance of the real estate evaluation process, and we take great care and pride that our field work is being used to inform it. Our clients regard us as problem solvers, solution providers, and business partners.
Our field services have been used at these and other companies: