While it might be easy to conclude that the only reason people eat home-cooked meals is to control expenses, there are other compelling reasons!
First, in the U.S. Supermarket Experience Study, when describing a home-cooked meal in one word, shoppers predominantly used words like â€śdeliciousâ€ť, â€ścomfortingâ€ť, â€śhealthyâ€ť, â€śgoodâ€ť and â€śtastyâ€ť. This illustrates that home-cooked meals offer more than just a way to save money, but rather also evoke positive emotions with shoppers.
Next, recent research published in May 2012, in Public Health Nutrition, a Cambridge University journal, found that eating a home-cooked meal up to five times a week might extend your life. Findings indicated that subjects who cooked at home about five times a week were 47 percent more likely to still be alive after 10 years!
Finally, other research has illustrated many other benefits from eating meals at home, especially for children, ranging from cutting the risk of obesity to doing better in school.
In summary, eating home-cooked meals is not only more affordable than eating out, it can also be emotionally fulfilling and provide health benefits. By tying money-saving opportunities together with the positive benefits of eating home-cooked meals, food retailers can provide a true win-win opportunity for their customers!