The RFG Advantage
For more than 40 years, The Retail Feedback Group has been designing feedback systems for retailers. We help companies listen – to their customers and their employees – in order to assess and improve the shopping and working environment at their stores. We were not founded as a “technology company,” a field research service, or a mystery shop provider. We did not simply develop an automated survey system and then seek out companies to use it or applications to apply it. Instead, we have worked tirelessly with our retail clients for about four decades to listen to their key stakeholders, using the most effective means available, and apply that feedback to their daily operational tactics and their overall brand strategy.
RFG’s passion and core focus is the retail business. We have conducted consumer and employee research for dozens of retailers across the United States and Canada. We understand the unique relationship that a consumer has with a retail brand, and we appreciate the operational complexities of a retail organization. We use our extensive experience in each project that we undertake. This expertise is evident in the smallest details of our work, from the precise language used in a survey question, to the specific sorting options in an online report, to the explanation of a reporting feature in a training document for store managers.
Superior Support and Service
Our management team is highly involved in every project – from design to reporting to ongoing support. We are extremely detailed in our approach and pride ourselves in going the extra mile to delight our clients with superior service. We are clearly not the largest service provider. We have not sought to grow RFG’s staff count or top line sales merely to satisfy outside investors. Rather, we like our size and our hands-on operating model. It ensures the highest possible level of service and flexibility to our clients. And therefore, it’s more rewarding to all involved!